Head of Sales - Peppermint

What you'll be doing:

Head of Sales - Peppermint

• £55,000 - £70,000 + bonus (10-25% of salary) + Overtime
• Hybrid 3-4 days per week
• London, Kennington, Head Office

Peppermint  is shaking up the industry with premium, drink-led experiences at the UK’s biggest festivals, most legendary venues, and hottest entertainment spaces. With a reputation for cutting-edge innovation, world-class service, and an unmatched passion for bringing people together, we’re expanding fast—and we need a game-changing Head of Sales to drive our momentum to new heights.

As the Head of Sales, you’ll take the reins of our dynamic, high-energy team, spearheading new business wins, leading high-stakes pitches, and closing industry-defining deals. You’ll play a key role in shaping the future of Peppermint—building powerhouse partnerships, exploring new markets, and ensuring our USP’s stay ahead of the curve.

This is more than just a sales role—it’s a chance to be at the heart of one of the UK’s most exciting events businesses, working with top-tier clients and exclusive venues. From the festival buzz of BST Hyde Park to the electric atmosphere of The O2 and JCA Arena in Amsterdam, Peppermint’s influence is unmatched.

If you’re ready to lead, innovate, and make your mark on the events world, this is your moment. Step into the spotlight and help us redefine what’s possible in the industry!

Let’s talk. Let’s build. Let’s create something extraordinary together.

Benefits: 

• 25 days + bank holidays annual leave + Birthday day off
• Access to employee discounts, wellbeing tools and private healthcare plan through Medicash
• Overtime paid during summer months (time in lieu otherwise).
• Candidate may be required to work weekends, attend events/hospitality etc.
• Flexible Working Hours
• Company Sick pay
• Enhanced Parental Leave
• Access to the UK’s best events, festivals & sports venues

Who is Peppermint?

Peppermint is a multi-award-winning events business, founded in 2003 by Alex Brooke and Adam Hempenstall - passionate in providing first-class bars and drinks-led solutions to the UK’s greatest events & venues. Today, Peppermint services over 50 events and venues every year and has developed long-standing relationships with the likes of AEG, IMG, Brand Events and Live Nation. Events include BST Hyde Park, Camp Bestival, Mighty Hoopla, Hyde Park Winter Wonderland, All Points East, Lytham, Rewind festivals and many more.

Peppermint has recently partnered with Levy UK and supports venues with premium F&B experiences - including The O2, Wembley Arena, Dreamland (Margate), The Piece Hall (Halifax) and the Johan Cruff Arena in Amsterdam.  Peppermint operates the hugely popular Between The Bridges venues on the Southbank and has just opened a brand new venue in Queen Elizabeth Olympic Park called Riverside East. Peppermint’s success has been driven by its relentless passion for its people, innovation and sustainable practices – with 20 years’ operational experience - it’s a powerful combination. https://www.peppermintbars.co.uk/     

Overview of Role

In this pivotal role, you will report into the Commercial Sales Director - lead and manage a team of three, overseeing pipeline processes, tenders, and bids, ensuring all submissions are completed efficiently and strategically. You will prioritise opportunities, manage workloads, and steer the sales team towards achieving the company's ambitious goals.

A key aspect of this role involves shaping and evolving Peppermint’s unique selling points (USPs) to ensure continuous innovation and a competitive edge in the market. You will play a vital role in identifying new business opportunities across the greenfield events, venues, and sports sectors, actively driving innovation and bringing fresh ideas to the table.

Additionally, your team will provide ongoing account management support to the Project Managers, ensuring seamless client relationships and service excellence.This is a high-impact, leadership position in a fast-growing company—ideal for a strategic, driven, and forward-thinking sales professional eager to shape the future of the events industry!

Core Accountabilities

Team Management

• Lead and manage the team ensuring clear performance objectives are set and regularly monitored via KPI’s and Sales targets
• Developing and measuring sales plans and targets in partnership with the team
• Mentor, coach and develop the team to ensure they have the necessary support to perform their role
• Scheduling, prioritising and delegating work flow
• Facilitating meetings & following up actions

Pipeline Management & Sales Process

• Leading the sales process from start finish
• Development of all outbound sales collateral (with professional support where required)
• Constantly driving innovation, technology and sustainability, focusing on the company’s core pillars and developing new services & offerings to help us win and retain business
• Leadership of entire pitch/bid process according to deadlines 
• Developing business in new markets and looking for new growth opportunities
• Assessing and managing commercial risk
• Creating commercial deals
• Negotiation with clients & prospects
• Presenting regular sales & pipeline reports for the Directors & Finance Director
• Generating leads
• Supporting and driving forward new business development strategies
• Adhoc tasks and projects as required. 

Account Management

• Supporting the Project Managers with account management support including contracting, deal re-negotiation, pre and post event planning meetings and other account management tasks
• Managing client relationships
• Develop and monitor budgets by event/venue
• Ensuring contracts are accurate, complete & signed
• Pro-active drive to improve overall margin. Ensuring minimum event margins are achieved at each event working alongside the Finance Business Partners.
• Coach team on best practice for managing client and contract issues
• Oversee efficient handover with the Project Management teams

About you:

• Considerable experience managing a team
• Leadership and management skills
• Superb management and organisational skills
• Attention to detail
• The ability to cope with pressures and conflicting work priorities 
• Commercial awareness e.g Experience Identifying the most lucrative commercial opportunities
• Influential presentation and communication skills
• Experience and managing projects to tight deadlines
• Risk management
• Relationship management
• Decisiveness
• Expert negotiating skills
• Comprehensive knowledge & experience in the industry
• Professionalism
• Solid industry networks & contacts
• Solid problem solving, decision making and analytical capabilities