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Marketing Manager - UK
Job Reference com/2005/468900/52736735/SU
What you'll be doing:
We ensure you're rewarded for all your hard work, which is why we offer a comprehensive benefits package which includes but is not limited to:
- Contributory pension scheme
- Grow your career with our Career Pathways and MyLearning programmes
- Quick access for you and your immediate family to a Digital GP, and wider healthcare benefits
- Exclusive travel discounts with TUI, Expedia, Booking.com and many more
- Save money on your food shop with discounts on Tesco, Sainsbury's, Morrisons and many more
- Up to 44% off cinema tickets to enjoy your favourite blockbuster
- Receive cash rewards every time you spend and use them on a wide range of brands
- Un-wind with us with free wellness, mindfulness and exercise classes
- You can share all discounts and offers with your friends and families
Overall Purpose of the Role
The Marketing Manager is responsible for the development and delivery of the Chartwells Universities & Colleges Proposition. The primary purpose is to drive profitable revenue growth through participation and MAP2 growth whilst supporting sales and retention pipeline.
The core purpose will be delivered through the development and execution of robust and measurable activation plans that drive sales, ATV and profit growth through focussing on the biggest opportunities / categories such as lunch, hot beverages and food to go by driving meal participation, spend and frequency across Chartwells Universities & Colleges via apps, kiosks and tills.
The Marketing Manager will seek input, engagement and support from key stakeholders to ensure that the full potential of all activity is realised providing regular communication as to priorities and work in progress. All activity will be underpinned by insight both market and internal as well as supporting internal business protocols and objectives.
Overall Purpose of the Role
The Marketing Manager is responsible for the development and delivery of the Chartwells Universities & Colleges Proposition. The primary purpose is to drive profitable revenue growth through participation and MAP2 growth whilst supporting sales and retention pipeline.
The core purpose will be delivered through the development and execution of robust and measurable activation plans that drive sales, ATV and profit growth through focussing on the biggest opportunities / categories such as lunch, hot beverages and food to go by driving meal participation, spend and frequency across Chartwells Universities & Colleges via apps, kiosks and tills.
The Marketing Manager will seek input, engagement and support from key stakeholders to ensure that the full potential of all activity is realised providing regular communication as to priorities and work in progress. All activity will be underpinned by insight both market and internal as well as supporting internal business protocols and objectives.
More about the role:
- Creation and communication of the annual marketing plan for colleges and universities developed through working collaboratively with key stakeholders within the business
- Responsible for creation of engaging promotional marketing materials that will drive consumer awareness of products through 3rd party design agencies and in-house design tools within a set timeframe and budget
- Responsible for the end to end management of 3rd party design agencies for all outsourced creative work
- Responsible for the creation of operational briefing documents to support the in-unit delivery of new offers and campaign
- Creating marketing asset templates via Canva to support the bolt on activity detailed within the marketing plan for both digital and print
- Responsible for building the annual budget based upon the contents of the marketing plan with sign off provided by the Marketing & Finance Directors
- Responsible for securing supplier sponsorship to fund the activities within the marketing calendar
- Approval of MAP2 promotional business cases provided by the Foodbuy MAP2 team to support an exciting range of retail promotions to drive growth of this category
Food Development
- Responsible for determining the Annual Food Development Plan through working closely with the Exec Development Chef using consumer insight to bring fresh ideas and innovation meeting consumer needs to support revenue growth
Insight
- Responsible for gathering marketplace, consumer and operator insight used to develop the marketing plan and food offer to ensure our offer is built upon insight
- Responsible for the creation of the University & Colleges annual surveys to gather consumer insight to develop the marketing and offer plan
- Responsible for the creation of consumer awareness point of sale to raise awareness of the annual consumer surveys for both Universities and Colleges
- Responsible for the creation of operator briefings for the University & Colleges annual surveys to enable sites to implement effectively and secure as many responses as possible
- Responsible for the creation of an overarching report detailing the findings from the annual University & Colleges survey and provision of site level data to allow sites to dig deeper into their own consumer base
Brand Standards
- Ensuring brand standards are maintained for all Chartwells brand; Chartwells universities, Chartwells Colleges, Uni Food Hub, Feastival, Hola Pollo, Bamboo, The Classics, Beseha, Liberty Grill
- Ensuring where new templates are created that they are consistent to brand guidelines whether that be in-house development or through 3rd party agencies
- Approving visual designs of outlets and other branded items which may be used across universities and colleges e.g. as part of sales bids and mobilisations
- Supporting the development of Standard Operating Procedures (SOP’S) to support teams in creating welcoming spaces for our customers which are optimised for sales including merchandising materials
Uni Food Hub & Kiosks
- Updating and optimising the information displayed on the Real Life Tech side of the Uni Food Hub with the latest supplier funded content, promotions, meal deals and health and wellbeing information
- Supporting the development of the Uni Food Hub and Time2Eat app through provision of feedback to the digital team gathered through the team and our customers
- Management of and review of the upload of new menus or edits to existing menus on the Uni Food Hub/Time2Eat app/kiosks through creation of the menu upload document
Student Engagement & Community Marketing Managers
- Supporting the Student Engagement Manager Community to develop their marketing skills and knowledge through team training sessions and provision of support and advice via weekly team calls
- Briefing the Student Engagement Manager Community on marketing campaigns which should be implemented as part of the Marketing Plan
- Management of the Senior Student Engagement & Marketing Manager to support with the delivery of key projects such as Freshers
Franchises
- Amendment of assets for Tortilla campaigns and print of artwork to support national campaigns
- Creation and collation of Quarterly Business Review packs for both colleges and universities gathering information from various stakeholders
- Sharing of content across LinkedIn to promote Chartwells Universities as thought leaders
- Working with the sales team to support them with content for bid submissions such as marketing plans and the latest innovation within sector
- Supporting with sales presentations as a presenter and organisation of any required POS
- Organisation of photoshoots to support the MAP2 calendar and app/kiosk photography
- Production of photoshoot briefings to support the photographer and those working on the shoot to ensure the images produced meet brand standards and are for use across a range of point-of-sale dimensions and templates
Who you are:
Who are we looking for?
- Do you want a role with a real purpose? Imagine a role where you can make a difference every day. Where you can inspire children to enjoy healthy, sustainable food. Inspire and inform parents about the quality of school food and inspire schools to serve food with the passion and awareness it deserves.
- Could you inspire stakeholders such as culinary and nutrition, to come together to design and produce sustainable menus that kids will love?
- Would you like to be involved in making education experiences more meaningful for thousands of pupils and students across the country?
About Us
Part of Compass Group UK&I, Chartwells is the leading provider of catering and support services to the education sector. For over a quarter of a century, Chartwells has been focusing on helping those in education to build strong bodies, sharp minds and lead long healthy lives. Every week, Chartwells serves millions of nutritious and delicious meals to pupils and students in primary and secondary schools, academies, independent schools, colleges, and universities across the UK. Chartwells is committed to safeguarding and promoting the welfare of children and expect all employees to share this commitment. Any offer of employment will be subject to successfully completing pre-employment checks, including an enhanced DBS disclosure and a Children's Barred List check. This post is exempt from the Rehabilitation of Offenders Act 1974 and we ask applicants to declare all previous convictions and cautions in order to assess their suitability to work with children.
Job Reference: com/2005/468900/52736735/SU #State Schools
Compass Group UK&I is committed to fostering an environment where every individual can truly be themselves at work and has equal opportunities to advance in their careers. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members. We want our colleagues to feel valued, empowered to reach their full potential, and to thrive - because diversity is our strength!